SpotCheck — FAQ

SpotCheck looks at how visible you are across search, news and media, and AI, then highlights what's working, where opportunities exist, and how you can strengthen your presence. It combines automated scans of your search results, media mentions, and how AI assistants describe your brand with manual review from our team, so the report reflects both data and human judgment.

No. SpotCheck can evaluate a business, brand, or individual with or without a dedicated website.

Yes. SpotCheck works for companies, professionals, executives, experts, public figures, and personal brands.

Your 0–100 score is a snapshot of how easily you can be found, recognized, and understood across key digital channels. It's built from three components: your search presence, your media and news footprint, and how accurately AI assistants represent you when someone asks about your brand. The report breaks the score down by component so you can see exactly where the number comes from and what's moving it.

AI is now a normal part of marketing. SpotCheck checks whether it’s being used thoughtfully around your brand and flags content that feels generic, repetitive or overly automated. The goal isn’t to "catch" AI. It’s to make sure your brand still appears credible, human and worth paying attention to.

Where appropriate, SpotCheck compares your visibility with competitors, peers, and relevant benchmarks so you can see where you're already strong and where there may be room to stand out even more.

SpotCheck is a product of The Stone Register, a global marketing, advertising, and digital media company with nearly a decade of experience. TSR is a Forbes Business Council member, BBB Accredited with an A+ rating, and has been featured across ABC, CBS, FOX, NBC, Yahoo Finance, Forbes, and more.

Even great businesses can benefit from a fresh set of eyes. SpotCheck gives you an independent second opinion, using bespoke technology and human analysis to show how your brand is actually appearing across the digital landscape.

Once your order is placed and payment is verified, our scan of your search, media, and AI presence begins right away. Your full Starter report, covering your Visibility Score, a breakdown by channel, and specific opportunities to strengthen your presence, is delivered within 48 hours of payment verification.

Starter gives you a one-time snapshot. Professional tracks your visibility over time so you can see progress, spot new opportunities, and continue building momentum.

Absolutely. If you want help taking the next step, TSR can assist with search visibility, media presence, positioning, content, and overall digital authority.

Yes. Start with a single SpotCheck and see exactly what we uncover. There's no contract, no subscription, and no obligation to continue. You'll walk away with a clearer picture of your visibility and actionable information you can use either way.